Earlier today, I sat down for an interview with a writer for CanCam magazine. The interview wasn't about me per se. It was about "why foreigners like Mount Takao so much." Coming on the heels of a similar request from a radio show, I had to ask: why Takao? And why now? It isn't like the mountain popped out of Hachioji last Wednesday or something.
It turns out the culprit, so to speak, is none other than the Michelin Guide, which (as was explained to me) "pretty much came out of nowhere, and took us Japanese by total surprise." In addition to the usual restaurant rankings, the guide includes local attractions, and Mount Takao received (drum roll, please) a coveted three star rating. The unexpected press led to an apparent re-evaluation of the otherwise homely peak, resulting in
record-breaking numbers of visitors last year.
The episode got me thinking. This isn't exactly the first time a decidedly domestic attraction languished in obscurity until it was recognized abroad. In the late 19th century, woodblock prints by some of Japan's master artists were crumpled and used as packing material until they were discovered as unexpected 'extras' by European artists. Director Akira Kurosawa, now hailed as a genius in Japan, had a hell of a time financing his later works, famously turning to George Lucas and Francis Ford Coppola for help getting Kagemusha off the ground. One could call the whole "Japan Cool" phenomenon another example; when I first visited Japan in the late Eighties, openly proclaiming any sort of serious interest in manga or anime or video games was tantamount to admitting you were an outcast from society. It's only recently that the powers that be in Japan have re-evaluated them as a hot commodity, and that is largely due to the waves of vocal foreigners inspired by these artforms. And now we have good old Mount Takao, which has been home to yamabushi, Tengu, and soba noodles for longer than anyone can remember, suddenly thrust into the spotlight thanks to a French guidebook. Call it the Next Big Thing effect.
I asked Hiroko why she thought this sort of cycle occurred again and again in Japan. At first she said she didn't really know. When I asked her to guess, she conjectured that it may have something to do with a cultural ideal centered on viewing even one's strengths with modesty rather than outright pride, and that this in turn -- perhaps -- could lead to a tendency to play down rather than up local strengths. Whatever the case, I am sure about one thing: I suspect we haven't seen Japan's last Next Big Thing.
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